My copy makes you stop scrolling.
As both a Freelance Copywriter and Content Manager, I’ve helped businesses revamp their webpage copy, convert leads with persuasive landing pages, and engage customers with beautifully-designed, well-written websites.
A supplement worth licking off the spoon!
Packed with paw-erful nutrients to keep your pup healthy, our powders transform into REAL, creamy peanut butter!
Now that’s worth barking about!
The Objective:
Create fun and engaging homepage copy for Infinite Pet Life’s brand revamp.
My role:
I worked closely with a web designer and VP of Marketing to ideate content for the homepage. I wrote the headline and sub copy seen here.
Delicious and sustainable.
It’s no secret that our canine companions love peanut butter, so we made it our main flavor. But, did you know that peanuts are also sustainable?
Peanuts…
-are a zero-waste plant.
-reduce greenhouse gas emissions.
-require less water to produce than meat.
The Objective:
Create fun and engaging homepage copy for Infinite Pet Life’s brand revamp.
My role:
I worked closely with a web designer and VP of Marketing to ideate content for the homepage. I wrote the headline and sub copy seen here.
HELP CHANGE LIVES WITH TRULYFE.
Every TruLyfe purchase provides a child with a dose of life-changing vitamin A!
The Objective:
Create a landing page showcasing TruLyfe’s partnership with Vitamin Angels, a global charity that addresses malnutrition in pregnant women and children.
My role:
I researched data on child malnutrition and used statistics provided by Vitamin Angels to write the copy for this charity page.
The Objective:
Capture leads on LinkedIn through paid advertising.
My role:
I analyzed Hake’s target keywords and created multiple landing pages advertising Hake’s HubSpot Partner services to small-to-medium sized businesses in the United Kingdom.
I worked self-sufficiently and met with the founder once a week for content approval.
The Objective:
Write on-brand tagline copy for a revolving homepage banner.
My role:
I wrote the tagline copy seen here. Many take melatonin to reset their sleep schedule. Since a regular good night’s sleep can help regulate other parts of one’s life, I chose to end with, “Start Anew”.
NOTE: A link to published work isn’t present here because this site has been taken down as of 2023 (three years after I left the company).
The Objective:
Create this small business owner’s e-commerce store in her voice and style.
My role:
I edited the owner’s product copy and organized her product pages. I designed visual assets for the homepage.
I did some light HTML coding for front-end design changes to text colors and font. I also set up her email subscription pop-up and automated emails for cart abandonment.