A master of B2B SaaS and B2C copy,
I got you covered.
As the Head Copywriter for Infinite Pet Life, a dog supplement brand in the Bay Area, CA, I was in charge of all email marketing campaigns and automations.
The problem:
Sales had decreased dramatically before I took over. A year prior, inventory wasn’t tracked properly and there wasn’t enough supplements available for customers to purchase. Email marketing stopped, as did Infinite Pet Life’s relationship with those customers.
The solution:
Within my first six months on the job, I generated $14,000 in sales from email marketing alone.
I accomplished this by partnering with pet influencers who told their own personal stories about how our products improved their pet’s life. I also created automated post-purchase emails, like the ones you see below, to nurture that relationship with customers after the sale.
Objective:
Increase reviews on Amazon for new product line.
My role:
I re-targeted customers who clicked the Amazon promo link in my previous campaign. I designed this image in Canva and wrote the email using Klaviyo.
I made the email playful and fun to encourage customer engagement.
Objective:
Promote Black Friday BOGO Free.
My role:
I created a 2-week email series for Black Friday, using a live countdown clock to push customers to purchase. I designed this image using Canva and wrote the email copy in Klaviyo.
As the Product Manager, I also set up the promotion in Shopify and designed a website banner for our homepage.
Objective:
Increase customer retention with personalized thank you emails.
My role:
I set up an email flow to automatically send thank you emails every time a customer buys product.
I included code that auto-populates their first name and I wrote the dog pun to help customers bond with the brand, the same way they bond with their pup.
Subject Lines:
“Thank you for choosing Infinite Pet Life!” / “Wow, thanks again!” / “Subscribe and Save Money!”
Objective:
Encourage reviews on Trustpilot.
My role:
I set up an email flow to automatically send customers a reminder to review our products on Trustpilot.
Supplements take at least 30 days to show improvement, so I made emails send every 20, 25, and 30 days after purchase.
I also designed the background paw print art using Canva.
Subject lines:
“Have lots to woof about?” / “We’d love your feedback!” / “Review us on Trustpilot!”
Objective:
Perform A/B test for new Hip & Joint Powder Campaign.
My role:
To test subject line preference, versions A & B had the same content, but different subject lines.
#1: Senior dogs rejoice! Our New Hip & Joint supplement is here!
#2: Dog improves joints by licking peanut butter? [WINNER]
B2B SaaS Email Copy
I marketed Nomadic Learning’s and Josh Bersin Academy’s digital learning platforms to Fortune 500 companies by positioning them as thought leaders in the fields of Learning and Development (L&D) and Human Resources (HR).
I wrote weekly newsletters on HR and L&D content to nurture prospects, created a welcome drip email series to gain sales leads, and A/B tested promotional emails using HubSpot.
Click the “Josh Bersin Academy” icon below to see the promo emails I wrote that increased monthly memberships by 400% in just one month!