Social Media Management
Content Calendars, Paid Ads, and Influencers, Oh my!
As the Social Media Manager for a dog supplement brand, I created monthly content calendars reflecting the promotions and marketing strategies for that month. I was in charge of paid media and created video ads for Meta and Instagram using Canva. I also managed influencer contracts. I helped each influencer tell their story about how our products changed their dog’s life and collected their invoices each month for our finance team.
Meta Ad
Reached 157,095
Impressions 211,392
Website Taps 2,584
Spent $2,000
Copy:
Our fur babies deserve the best 🥺
That’s why our peanut butter supplements are non-fat and provide premium health support your pooch will BEG to eat!! 🐶❤ Learn more on our website!🐕
Link in the bio to shop yours!
My role:
I lead the creation of this ad from start to finish. I created the video ad, wrote the copy, and ran the ad on Facebook & Instagram for 2 weeks.
Halloween Costume Contest
Copy:
Notorious D.O.G ft. @pardonmy2frenchies 😍👏
Get featured on our Instagram and WIN BIG by tagging us @infinite_pet_life when you post your dog’s most adorable Halloween costume photo!
Our Halloween Costume Giveaway is almost over!! Post and tag us by end of day Halloween!
Enter to Win:
1st- $150 Amazon Giftcard
2nd – $100 Amazon GC + free product
3rd- $50 Amazon GC + free product
Enter to day and let us see your adorable pup! 🐶
My role:
I reached out to popular dog influencers to share their pup’s costumes on our page.
I wrote the copy for every post. We gained new followers and saw a significant increase in engagement.
Promotional Content
Does your pup have a healthy digestive system? 🤔
If not, check out our Immune & Allergy PB supplement! With 6 strains of live probiotics, your pup will lick up his dog-friendly PB in a jiff-y! 😉
Link in the bio to shop yours!
My role:
I brainstormed this post to help sell our Immune & Allergy supplement, which promotes a healthy digestive system.
I designed the image in Canva, wrote the copy, and posted to Instagram.
